Page Authority for localized version of website
-
Hello everyone,
I have a case here were I need to decide which steps to take to improve page authority (and thus SEO value) for the German pages on our site. We localized the English version into German at the beginning of 2015.
www.memoq.com - English
de.memoq.com - German
By October 2015 we implemented href tags so that Google would index the pages according to their language. That implementation has been successful. There is one issue though: At that time, all our localized pages had only "1" point for Page Authority ("PA" in the Moz bar). At the beginning we though that this could be due to the fact that localization was done using subdomains (de.memoq.com) rather that subfolders (www.memoq.com/de). However, we decided not to implement changes and to let Google assess the work we had done with the href tags.
Its been a while now, and still all our German pages keep having only "1" point for page authority. Plus we have keywords for which we rank in the top 10 in English (US Google Search), but this not the case for the translated version of the keywords for German (Germany Google search).
So my question basically is:
Is this lack of page authority and SEO value rooted in the fact that we used subdomain instead of subfolder for the URL creation. If so is it likely that Page Authority for German pages and SEO value will increase if I change the structure from subdomains to subfolders?
Or is it that the problem in PA is rooted somewhere else that I am missing?
I appreciate your feedback.
-
Correct. I just confirmed that it is how Mozscape handles the hreflang tag. We do not yet transpose the actual value of the canonical version onto the hreflang variant. You should, in theory, assume the Page Authority of your homepage is identical with the Page Authority of the de.* variant. At least, that appears to be the way in which hreflang is supposed to be handled.
-
HI,
Thanks for your quick reply and expect your next answer. So the subdomain/subfolder issue is not the actual reason for the "1" point for every German page?
-
Page Authority is based on the links pointing to the page. There are only a handful of links on the web which point to your de.* version of your site, so it wouldn't have any independent Page Authority. Now, my guess is that MozScape simply does not currently project PA through to all of the hreflang variants. I am double checking on this now and should have an answer for you soon.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subpages have Page Authority of 1 behind Home with DA 50
How come that our subpages all have a PA 1 if the home got DA 50? technical specialities: Megamenue opens on click only Category pages dont exist (home/i-do-not-exist-as-page-category/PA-1-subpage) All subpages have a high amount of links to ressources (over 200) what would be the most obvious cause for the low PA? would the external link profile be the main reason? thanks in advance. I would be happy to answer your questions Kind regards
Technical SEO | | brainfruit0 -
Why are only a few of our pages being indexed
Recently rebuilt a site for an auctioneers, however it has a problem in that none of the lots and auctions are being indexed by Google on the new site, only the pages like About, FAQ, home, contact. Checking WMT shows that Google has crawled all the pages, and I've done a "Fetch as Google" on them and it loads up fine, so there's no crawling issues that is standing out. I've set the "URL Parameters" to no effect too. Also built a sitemap with all the lots in, pushed to Google which then crawled them all (massive spike in Crawl rate for a couple days), and still just indexing a handful of pages. Any clues to look into would be greatly appreciated. https://www.wilkinsons-auctioneers.co.uk/auctions/
Technical SEO | | Blue-shark0 -
How do I fix issue regarding near duplicate pages on website associated to city OR local pages?
I am working on one e-commerce website where we have added 300+ pages to target different local cities in USA. We have added quite different paragraphs on 100+ pages to remove internal duplicate issue and save our website from Panda penalty. You can visit following page to know more about it. And, We have added unique paragraphs on few pages. But, I have big concerns with other elements which are available on page like Banner Gallery, Front Banner, Tool and few other attributes which are commonly available on each pages exclude 4 to 5 sentence paragraph. I have compiled one XML sitemap with all local pages and submitted to Google webmaster tools since 1st June 2013. But, I can see only 1 indexed page by Google on Google webmaster tools. http://www.bannerbuzz.com/local http://www.bannerbuzz.com/local/US/Alabama/Vinyl-Banners http://www.bannerbuzz.com/local/MO/Kansas-City/Vinyl-Banners and so on... Can anyone suggest me best solution for it?
Technical SEO | | CommercePundit0 -
Canonicalization on my website
I am kind of new to all this but I would like to understand canonicalization. I have a website which when you arrive on it is www.mysite.com but once inside and flicking back to the homepage it reverts to www.mysite.com/index.html. Should I be doing something re canonicalization? If so what? Will the link juice be diluted by having two home page versions? Thanks
Technical SEO | | FCAbroad0 -
Author & Video Markup on the Same Page
I just have a quick question about using schema.org markup. Is there any situation where you'd want to include both author & video markup on the same page?
Technical SEO | | justinnerd0 -
132 pages reported as having Duplicate Page Content but I'm not sure where to go to fix the problems?
I am seeing “Duplicate Page Content” coming up in our
Technical SEO | | danatanseo
reports on SEOMOZ.org Here’s an example: http://www.ccisolutions.com/StoreFront/product/williams-sound-ppa-r35-e http://www.ccisolutions.com/StoreFront/product/aphex-230-master-voice-channel-processor http://www.ccisolutions.com/StoreFront/product/AT-AE4100.prod These three pages are for completely unrelated products.
They are returning “200” status codes, but are being identified as having
duplicate page content. It appears these are all going to the home page, but it’s
an odd version of the home page because there’s no title. I would understand if these pages 301-redirected to the home page if they were obsolete products, but it's not a 301-redirect. The referring page is
listed as: http://www.ccisolutions.com/StoreFront/category/cd-duplicators None of the 3 links in question appear anywhere on that page. It's puzzling. We have 132 of these. Can anyone help me figure out
why this is happening and how best to fix it? Thanks!0 -
Keywords Ranking Dropped from 1st Page to Above 5th Page
Hello, My site URL is http://bit.ly/161NeE and our site was ranked first page for over hundred keywords before March, 30. But all of a sudden, all the keywords on first page dropped to 5th or 6th page. When we search for our site name without ".com", the results appeared on first page are all from other sites. And our page can only be seen on 6th page. We think we have been penalized by Google. But we don't know the exact reason. Can anyone please help? Some extra info on our site: 1. We have been building links by posting blog, articles and PR. All the articles are unique, written by the writers we hire. It has been working fine all the time. We also varied the anchor text a lot. 2. We didn't make any change to the website. But one real problem with our site is that the server is very slow recently and when google crawl our website, many errors were found, mostly 503, 404 errors. And the total number of errors have reach to over 50,000. Do you think this might be a problem for Google not displaying us on first page? Our technicals are working hard to solve server problem. And if it is solved, shall our rankings be back? Please advise. Thanks.
Technical SEO | | Milanoocom0