Page Authority for localized version of website
-
Hello everyone,
I have a case here were I need to decide which steps to take to improve page authority (and thus SEO value) for the German pages on our site. We localized the English version into German at the beginning of 2015.
www.memoq.com - English
de.memoq.com - German
By October 2015 we implemented href tags so that Google would index the pages according to their language. That implementation has been successful. There is one issue though: At that time, all our localized pages had only "1" point for Page Authority ("PA" in the Moz bar). At the beginning we though that this could be due to the fact that localization was done using subdomains (de.memoq.com) rather that subfolders (www.memoq.com/de). However, we decided not to implement changes and to let Google assess the work we had done with the href tags.
Its been a while now, and still all our German pages keep having only "1" point for page authority. Plus we have keywords for which we rank in the top 10 in English (US Google Search), but this not the case for the translated version of the keywords for German (Germany Google search).
So my question basically is:
Is this lack of page authority and SEO value rooted in the fact that we used subdomain instead of subfolder for the URL creation. If so is it likely that Page Authority for German pages and SEO value will increase if I change the structure from subdomains to subfolders?
Or is it that the problem in PA is rooted somewhere else that I am missing?
I appreciate your feedback.
-
Correct. I just confirmed that it is how Mozscape handles the hreflang tag. We do not yet transpose the actual value of the canonical version onto the hreflang variant. You should, in theory, assume the Page Authority of your homepage is identical with the Page Authority of the de.* variant. At least, that appears to be the way in which hreflang is supposed to be handled.
-
HI,
Thanks for your quick reply and expect your next answer. So the subdomain/subfolder issue is not the actual reason for the "1" point for every German page?
-
Page Authority is based on the links pointing to the page. There are only a handful of links on the web which point to your de.* version of your site, so it wouldn't have any independent Page Authority. Now, my guess is that MozScape simply does not currently project PA through to all of the hreflang variants. I am double checking on this now and should have an answer for you soon.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best tool for getting a SiteMap url for a website with over 4k pages?
I have just migrated my website from HUGO to Wordpress and I want to submit the sitemap to Google Search Console (because I haven't done so in a couple years). It looks like there are many tools for getting a sitemap file built. But I think they probably vary in quality. Especially considering the size of my site.
Technical SEO | | DanKellyCockroach2 -
Google not returning an international version of the page
I run a website that duplicates some content across international editions. These are differentiated by the country codes e.g. /uk/folder/article1/ /au/folder/article1/ The UK version is considered the origin of the content. We currently use hreflang to differentiate content, however there is no actual regional or language variation between the content on these pages. Recently the UK version of a specific article is being indexed by Google as I am able to access via keyword search, however when I try to search for it via: site:domain.com/uk/folder/article1/then it is not displaying, however the AU version is. Identical articles in the same folder are not having this issue. There are no errors within webmaster tools and I have recently refetched the specific URL. Additionally when checking for internal links to the UK and AU edition of the article, I am getting internal links for the AU edition of the article however no internal links for the UK edition of the article. The main reason why this is problematic is because the article is now no longer appearing on the UK edition of the site for internal site search. How can I find out why Google is not getting a result when the URL is entered but it is coming up when doing a specific search?
Technical SEO | | AndDa0 -
Page Content
Our site is a home to home moving listing portal. Consumers who wants to move his home fills a form so that moving companies can cote prices. We were generating listing page URL’s by using the title submitted by customer. Unfortunately we have understood by now that many customers have entered exactly same title for their listings which has caused us having hundreds of similar page title. We have corrected all the pages which had similar meta tag and duplicate page title tags. We have also inserted controls to our software to prevent generating duplicate page title tags or meta tags. But also the page content quality not very good because page content added by customer.(example: http://www.enakliyat.com.tr/detaylar/evden-eve--6001) What should I do. Please help me.
Technical SEO | | iskq0 -
Ecommerce website with too many links on page
Hi, I'm working on onsite seo for an ecommerce website and my recent report has shown that I have a high number of pages where there are 'too many links on page'. Does anyone have tips on how to avoid this when we're using mega menus, plenty of navigation for the user and links to products on each page? Thanks
Technical SEO | | Will_Craig1 -
How do I 301 redirect a number of pages to one page
I want to redirect all pages in /folder_A /folder_B to /folder_A/index.php. Can I just write one or two lines of code to .htaccess to do that?
Technical SEO | | Heydarian0 -
Is it better to delete web pages that I don't want anymore or should I 301 redirect all of the pages I delete to the homepage or another live page?
Is it better for SEO to delete web pages that I don't want anymore or should I 301 redirect all of the pages I delete to the homepage or another live page?
Technical SEO | | CustomOnlineMarketing0 -
Product category paging
Hi, My product categories have 2-3 pages each. I have paging implemented with rel=next and rel=prev. from some reason Google GWT now reports the pages as having duplicate titles and description. Should I be worried? Should I set a different title like "blue category - page x" ? Thanx, Asaf
Technical SEO | | AsafY0 -
Duplicate Page Title
The crawl of my website http://www.aboutaburningfire.com revealed an error showing a duplicate page title. Can someone please explain to me how to fix this? I'm not sure what it means or how to fix it. | House Church Chicago, Organic Church, Illinois http://www.aboutaburningfire.com/ 1 Pending Pending House Church Chicago, Organic Church, Illinois http://www.aboutaburningfire.com/index.html |
Technical SEO | | severity0