Page Title Optimisation
-
We have a fairly large client for which I look after the analytics, and just recently the SEO also.
This celebrity client already recieves near a million visitors per month, 96% of the time for her name.
I'm using Googles keyword tool and search trends for insights as to what people are searching for
As I get further and further into optimising different pages, I'm running out of ideas for Unique page titles to drive additinal traffic as they have all been covered. {high volume exact searches that is}
I'm not sure if I'm over using her name also: for example most of the clients pages start with:
"First name last name Keyphrase" should I be using her first name last name on every title?
Thanks in advance for what seems like a simple task, however when your up against it for the first time, it's a "Do I Don't I situation!"
Kind Regards
Sean
-
Very interesting topic and awesome answers, thanks!
-
In short, using the client's name in the title (in my opinion), could be completely unnecessary.
It sounds like this site is so highly related to the celebrities name as it is, that this "premium retail space" could be better utilized to capture longtail keywords.
Just my quick two cents
-
Hi Gianluca,
Your cheeky. I could tell you who she is, but I'm afraid i'd have to kill you :¬)
You can have a look at our website Gian, and work it out from there: http://www.greatfridays.com
Take care
Thanks for the advice though.
-
I agree with Richard, take the content from the page. I don't think its just about using or not using the name, its about creating a descriptive content for that page, if the title fits better with the name on it, it should be there, also I would not remove the name from "Daniel Radcliffe organic clothing", if it is a famous person, that's how people will look for it.
-
If her name is her brand... therefore use it for branded searches. For instance: "her" movies, "her" songs, "her" humanitarian activity...
that way you can also work on an aspect she is surely very paying attention to: reputation.
Anyway... give us tips about who's her?
#gossipmoment
-
Thanks again Richard, great help mate
Best Regards
Sean
-
Thanks. Great to know it was helpful.
-
If the site is authoritative and you are already exhausted your bank of keywords, then just pull the main topic off the page and fill with that.
The problem seems to be that you already rank for the keywords that are important, so other could just draw poor traffic. Such as using the directors name or other actors. This could draw traffic, but poor traffic.
In short, you are simply trying to fill titles without duplication and you already have exhausted your keyword list on other pages? Then use page topics as keywords.
-
Hi Richard,
She is quite a big film start, but she has done modelling too. I've covered all these really Richard, as she does so much.
I'm going down the Non client name for a few pages now , just to see if we can pick up some broader terms. The site has great authority, but I'm presuming that to get these broader terms to rank we are going to need some exact match back-links pointing at the page?
Thanks Richard
Sean
-
Hi again Sean,
You can work on some longtail keywords. Try some social keywords like actress, or model, or something along those lines. There are always related words to what people do, or their industry. Pick a main theme of the page and work from there.
Is there a page in which you are having more trouble in than not?
I do not think you are overusing the name as the site is all about this client correct?
What industry is this for?
-
Hi Sameer, He does have a forum, and I think your spot on with leaving the name out. For me Sameer I included the name as I wanted each page to be relevant, but I see your point. So instead of Daniel Radcliffe organic clothing range" I could just put " Organic Clothing" Thanks for your time again Sameer Kind Regards Sean
-
Sean,
Is there a blog or forum or any form of UGC system in place? The title issue can be resolved by adding a forum/blog since all the titles for each new page will now be the QA text or blog titles with unique content.
I don't think excessive usage of full name + text in title is a good practice because it does not look natural. Google is smart enough to show pages on the website as long as the domain name or the site content shows a match or correlation to the celebrity name.
You could also create new pages related to the industry, lifestyle, hobbies, favorites, and many other aspect of celebrities life and each could have titles with or without his/her name depending on the keyword you are trying to target.
Thanks
Sameer
-
We had a similar question recently - http://www.seomoz.org/q/page-title-tags-seo-vs-cro
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Image gallery page with very similar pictures
What measures should I take for a photographer's portfolio website with image-heavy gallery pages withotu content? Galleries are separated to different categories - weddings, fashion, beauty, thus having very similar content. What is better for example this page images https://www.karolinnafoto.lt/beauty/ 1. Use no titles and alts so as not to repeat and not be penalized?
Keyword Research | | audiosavas
2. Repeat same titles and alts like "beauty portrait 1" "beauty portrait 2" etc.? Or are there better measures to take to have this website more optimized?0 -
How is it possible to rank first for a keyword, when the keyword isn't written on the page?
I noticed that one of our competitors is ranking in first position for a keyword but when looking on the page grader. The exact keyword is not used on the page at all (or in title, URL etc.). How is this possible, when other sites have content with those exact words?
Keyword Research | | Jesssherl3 -
How to Begin a Web Page
Hi Mozers, At the beginning of a web page, is it better to have a linked Table of Contents of sorts to begin the page (bulleted list of topics that the page addresses that are made up of jump links to different parts of the page) or just start the page with sentences of content? Is one approach better for SEO? Thanks, Yael
Keyword Research | | yaelslater0 -
Multiple keywords one page.
I want to focus on these 4 keywords. E-waste management
Keyword Research | | themesh
E-waste recycling
E-waste solutions
Brand name Do I need to create a separate page for each or can focus them from home page itself, With title tag like this E-waste Management and recycling company in _Cityname _| Brandname:0 -
Point an expired domain name to web page on website.
I've found an expired domain name with the words Electrical Inspection. its a .co.uk domain. Apparently this key word has a search query of over 1000 per 12 month. I was thinking of purchasing it and having it redirect to one of my pages which is for electrical installation condition reports which is basically an electrical inspection. Is it worth purchasing and pointing to the page on my website (redirect) and how can I go about making it known to google? submit to webmaster tools and create a blog to do with EICR's? thanks for any help and advice Kev ps I found it on https://www.expireddomains.net
Keyword Research | | Peo19870 -
Keyword reserch 'blends' to much. How to decide on focused landing pages?
Hi guys. I work for stationery company. We make personalised diary products, but recently we've expanded into binding services/ printing services. I've been doing some keyword research around these new services we offer, but i'm struggling to 'separate them out' into focused areas that we can then apply to our landing pages. In the images i've attached you can see how the keywords naturally fall into groups (and were generally in different groups in Ad words) but they also overlap somewhat. E.g) There's a 'Book binding service' group as well as 'print and binding' group...they're different but overlap. Another example would be 'Book binding' groups and 'leather book binding' group....so on and so forth. So... do you think there should there be a landing page for each group (and therefore having some keyword cannibalisation), or should I try be more broad trying to capture the searches within 1 or 2 landing pages? Make sense? Sorry I know it's kinda open ended question... but i'm struggling with this one 😞 Hope you can help. Isaac. wO974JK wO974JK.png 9oZjZbz.png JJ1MlRT.png 4Zx5iko.png
Keyword Research | | isaac6630 -
Different landing page "stole" keyword.
Hi everyone. So I optimized and used the on-page grader for landing page A. I got it down from 15 to 9 on its ranking. Weirdly, that keyword and landing page A tanked to 60 on its ranking, seemingly overnight. While this was all happening, landing page B, which was never optimized for this keyword, effectively "stole" the keyword and it now has a ranking of 9 for this keyword. As I see it, this keyword and landing page B don't match as well as the keyword and landing page A, but I don't want to lose the increased organic traffic I now receive. Does anyone have insight to this or direct me to an already answered question regarding this? Thanks a ton, -Josh
Keyword Research | | SpectraCal0 -
On-Page optimization for the Long-Tail
Does anyone have any thoughts about on-page optimization for the long-tail of keywords? I know, I know, the way you capture long-tail searches is by having lots of content. The problem is that I can't convince some of my clients to do anything with content marketing. Even so, I'm noting that as much as half the leads for some small business clients comes from long-tail searches. Meanwhile I spend all my time trying to get their pages to rank for a one or two terms. It seems like there must a scientific way to approach increasing long-tail traffic on pre-existing pages. I'm now experimenting with looking at the frequency of words that appear in searches that the client only receives 1 visit from. Together these one-offs amount to about half the traffic. For instance if I have data like this: Visits Search 1 Training help for my German Shepard 1 German Shepard resources in St. Paul 1 German Shepard clubs etc. etc. Then it makes sense to add some language about German shepards, and perhaps try for anchor text with the 'german shepard' match. Perhaps add a photo with alt text of German Shepard etc. The trouble with this technique is that my main target term for the page might be something like "Dog Training Twin Cities". If I try to increase my long-tail traffic about german shepards I risk creating a frankenpage! I'd love to know if any one else has tried to approach this problem of maximizing long-tail traffic on existing pages without hurting UX. Thanks!
Keyword Research | | JesseCWalker0