Advanced Traffic Segmentation?
-
How to segment the traffic by "primary purpose" and "task completion rate" in Google Analytics? Is there any tool that in your opinion works better than Google Analytics for achieve the same result?Many thanks to everyone that share his experience and tips.
-
Great! Many thanks Dan!
-
Hey There. Yes, I generally utilize mainly custom reports and segments for clients, as everyone goals and markets are different. Essentially, just creating the reports won't bring any "results" but our analysis and utilization of the data - takeaways and next step actions are what bring the results
But segmentation is totally essential to analytics: the words of Avinash say it much better than me ---> http://www.kaushik.net/avinash/web-analytics-segments-three-category-recommendations/
-Dan
-
Many thanks Dan! These 2 are very good tips!
Have you ever tried this kind of segmentation? If yes with which results?
-
Hi There
There's two possible ways I can think of you may want to try. Segmenting by landing page or segmenting by keyword/source.
**Landing Page ** - depending on the site, there may be specific pages (like products for ecommerce) that are obviously more purchase based. You can create a segment to show you all traffic that came by way of landing on one of these pages.
Keyword/Source - there are also purchase intent keywords like "buy, for sale, for purchase" etc - you can create a keyword segment which includes all of your purchase intend words - exclude branded terms, "how to" information intent words etc. There may be certain sources that you know are informational - like if you're linked to in a resource etc that's an informational visit - but if your product is in a "top 10 products" list, this referral traffic may be more purchase intent.
So really there's no blanket way to do this. You have to determine what determines the intent of traffic for your site and create segments around those parameters.
Hope that helps!
-Dan
-
Does anyone know how to segment the traffic (the visitors) for "primary purpose"?
-
Thank you Jason, the video explain how to segment by "task completion rate".
Unfortunately not how to segment the traffic (the visitors) by "primary purpose".
Is there any way or a best practice to measure this? How we can detect if a customer is coming in our website for more information or for buying (qualitative data) and then put into a segment of Google Analytics to get insights?
-
I have included a Video on how to do just that: http://www.youtube.com/watch?v=Q1aCmHYkIsI&feature=youtu.be
I have not seen any better tools for Traffic segmentation mainly because most people use Google Analytics because it is Free. However, be aware that Advance Traffic Segmentation will give you the results you are looking for if the rest of your analytics is set up correctly. Meaning, if you have an ecommerce site that is not being tracked correctly the Traffic Segmentation won't give you the results you are looking for because the information it is pulling from wasn't set up correctly.
I hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any good and advanced custom attribution model?
Does anyone of you has some good and advanced custom attribution model for sharing or some advanced use case? I have over 1000 campaigns per month from all sources and I don't know how optimise them? Most of my adwords campaigns have impressions share close to 100%.
Conversion Rate Optimization | | Tormar0 -
PPC & Google analytics - super advanced online course ?
Hi guys, I'm looking for online course for PPC & Google analytics... I'm not looking something for starter and im not looking for something
Conversion Rate Optimization | | EdmondHong87
that you can find on YouTube...I'm talking about super advanced...The best of the best! Anyone know something like this ? Thx1 -
Please can anyone recommend any GOOD 'TRAFFIC BUYING COMPANIES ?
Hi Guys I really need some help here I am looking for some good traffic buying companies where we can buy traffic from that can will help us to generate leads from our own website. We want to 'buy traffic' that is targeted and generate leads from our website. We are running Google ad words but it is now becoming more and more expensive to run! Please can anyone recommend any good companies ? Thanks Gareth
Conversion Rate Optimization | | GAZ090 -
Large changes in conversions with consistent traffic
Hi Everyone, I am looking for some help, I have just taken over a campaign for a client and we are seeing huge changes in conversion rates overnight. The client is selling a health product and is consistently getting around 1-2k visitors per day. We are getting about 6% of the traffic to the buy page consistently. However, we have found that one day the order process may convert 1/20 of these visitors and another day it could be 1/80. We are only talking about 5-20 sales per day, but I am really confused why one day it can convert so well and another so poorly. The traffic being sent is the same and all other factors are the same (no split testing). There seems to be no logic, the day of the week does not seem to impact, it almost seems random. If anybody has any recommended places to look that would be very helpful as at the moment I am at a loss. Example: Sunday 15th Visitors: 1,279
Conversion Rate Optimization | | Twist360
Order Page: 240
Sales: 3
Declines: 3 Monday 16th Visitors: 1,407
Order Page: 323
Sales: 17
Declines: 51 -
What is the best way to reduce bounce rate from Pinterest Traffic?
Hi, Our bounce rate is very high on incoming traffic from Pinterest. What can we do to redirect the traffic to more than single product page and/or convert them to sign up for newsletter, etc? Anyone know if there is an average bounce rate from Pinterest traffic? Thanks.
Conversion Rate Optimization | | stats440 -
Traffic persistence fluctuation and decreasing.
I am watching a **huge variation in traffic **on my websites.I wonder that sometimes it is producing traffic and mostly it is decreasing.Find new keywords give me lot of understanding of traffic and other factors. In last couple of days , I drilled the webs from different angles and find that there is 100% bounce rate which is more than 90% of campaign keywords and new traffic keywords everyday and visitors geographic areas is decreasing as well I sorted as per my content strategy against keywords and found that published content is not competing. What's wrong with the websites. www.cellocean.com and www.hottesttracks.com
Conversion Rate Optimization | | mastereyes0 -
Huge Increase in Search Traffic - Expected Drop in Conversions?
We've recently implemented a successful strategy whereby we've increased non-branded organic search traffic by over 50%. We started with our niche products and secured those rankings and then expanded the program to include local results. Rev is up, trans# is up, but conversion rate dropped. Here is the question...is there an acceptable ratio between the percentage growth in visits and the percentage decrease in conversions?
Conversion Rate Optimization | | NaHoku1 -
How can I Monetize My Site with The Type of Traffic it Receives?
I was just in here yesterday asking a question, so I appreciate everyone's patience with this newbie! This is a totally different site that I have a question about so here goes: I have a site that has started to receive large amounts of traffic from an image search. My intention was to use Amazon for products based on my website theme. I haven't been getting traffic from my intended keywords. Now I rank #2 for an image search, loads of traffic! GREAT! But what next? These ppl. aren't looking to buy stuff, they just want the image. Fine, it is a public domain image. I thought of adding some more informational articles and using adsense to bring in some cash. Any opinions on the best way to go with this site? I only have 3 articles up so it could go in any direction from here. Thanks!!!
Conversion Rate Optimization | | iheartkelby0