Recommendations for Books on Analytics, Ecommerce and Data Manipulation?
-
Having just moved into a position where an Ecommerce site is now a big part of my responsibilities I'm looking to get up to speed on the topic (been a while since I worked on a shop). Site is Magento based. I'd also like any recommended books on broader analytics and using/reporting data.
Obviously finding books on these subjects isn't difficult, I'd just like mozers thoughts on any that are particularly good and more important still relevant ie fairly recently published. Quite broad topics these I know but open to any or all suggestions - however not too worried about covering wider SEO, more 'technical' guide style is what I'm interested in.
Couldn't really find any threads on books in general so should be an interesting topic (I hope!)
Thanks in advance for any help and suggestions.
-
Thanks Tom,
Yep, WA 2.0 is obviously very popular, my only slight concern was it's still pretty pricey and 3 years old now. I know the basics still hold true but had heard from a few people that it was quite heavy on how to's/step by steps, and I know Analytics has evolved a great deal in those 3 years. Any thoughts on how dated or not it is?
Thanks for the quick response.
-
Hi Steve,
Avinash' Web Analytics 2.0 is by far the best place to start IMO: http://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393
Two honorable mentions go to Bryan Eisenberg's A/B Testing http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/dp/0470290633/ref=pd_sim_b_7 and Brian Clifton's Advanced Web Analytics: http://www.amazon.com/Advanced-Metrics-Google-Analytics-Edition/dp/0470562315/ref=pd_sim_b_5
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Custom funnel tracking - Google analytics - premium or normal
If I have funnel with more options on same step. E.g. PDP (product detail page) --> "Sign in page A" or "Sign in page B" (customer can choose) --> "Thank you page" How can I track both options in same funnel? Because if I set funnel in analytics like: 1. step: PDP, 2. step: Sign in page A and step 3: Thank you page -->
Conversion Rate Optimization | | Tormar
I would see "Sign in page B" like exit page, but it is not, because customers can choose and come through A or B "sign in" page. Pls help. Ty. 🙂0 -
How can I track if a landing page assists a lead/goal to another page in Google Analytics?
For example, I'm running a PPC campaign for site.com/landing-page and it consists of different product pages like below: site.com/product-1 site.com/product-2 site.com/product-3 How to determine if /landing-page assists a lead/goal to a specific product page in Analytics? Example scenario: /landing-page -> /product-3 -> Lead TIA!
Conversion Rate Optimization | | zpm20140 -
Use "Brand Name" or things like "Free Shipping" in Ecommerce Product Title Tags?
Given the current industry best practices and changes to Google algorithms, should I be using "Product name...Brand Name" or something like "Product Name...Free Shipping (or similar)" in my ecommerce title tags? Thanks!
Conversion Rate Optimization | | jeffbstratton0 -
Should I add social media icons to homepage of ecommerce site?
... In particular Facebook likes for social proof and credibility? (We have 1.7k likes, more than most competitors). Aimed at the higher end of the market, I've tried to keep the aesthetic a bit more pared down. But, perhaps this needs to be made more prominent?
Conversion Rate Optimization | | Coraltoes770 -
Google Analytics: Do 'Goals' actually work?
Hi, Hoping someone can clarify this for me. I've set a goal up whereby the rule is to pick up all pages with "Thank-you" in the destination URL (regular expression). So, when someone fills out a form, it will count as a lead. I'm about 8 weeks in to the campaign now and measuring the last 4 weeks I've had a total of 30 goals completed. I have two issues with this and I really hope someone can help clarify: Using a custom report I can see that I've actually had 52 Visits to the Thank-You pages, 49 Unique Visits and 60 pageviews. Where is Google getting the goals from? I have 51 leads in my inbox from the campaign so far. So, much closer to the above stats in the custom report than in the Goal report. Why is this? Thanking you in advance!
Conversion Rate Optimization | | IndustrySteve0 -
Goal Tracking in Google Analytics
Hi guys, I just want to ask if you have videos or blogs about setting up goal tracking using conversion page or a "thank you page" in Google Analytics. This will help me to get how many inquiries (from contact form) I am getting and for me to know where they came from using Google Analytics (countries, source/site they used, time on site, category page and landing page, etc.). #2 question - In case I don't have a "thank you" page, is it possible for me to get these "goals"? Do I need to insert a code in each of the "send" button in my contact form? Looking forward for a positive response from you guys. 🙂 Thanks, JC
Conversion Rate Optimization | | esiow20130 -
Which eCommerce Platform?
Dear MOZ community members We currently run a custom built IIS/ASP/SQL Server system that is starting to fall apart and needs major overhaul. I'm currently evaluating a number of open source eCommerce platforms (Magneto, OpenCart) and would welcome any advice that some of you may have. We are not a major brand, but we have a good name in our field which we wish to maintain and we ranking very well for our top phrases despite not having SEO-friendly URLs amongst other things. I've downloaded Magneto and installed it on a LAMP could server and got it up and running. It looks very flexible, albeit a little bloated and I can concerned that it's a sledgehammer to crack a nut. Do any other small businesses have experience with Magneto? Thanks for your time! andy www.prendas.co.uk
Conversion Rate Optimization | | andystorey1 -
Query: Analytics Goal Conversion
Please see the attached image. Can anyone please explain the attached image. Goal Overview tab says 8 Goals. but in the attached image says, 3 visitors finished, I've even set the required step as well, so it is also not possible to goal might have completed from any other page. Thanks llSj0
Conversion Rate Optimization | | Visiblics0