Multilingual Blog Structure
-
Hi
I have a domain in 20 languages. I want to integrate a wordpress blog (in subfolders) in the 3 most important languages like EN-ES-FR (actually they will be 3 independent blogs) and I want to know which structure is the best one.
OPTION 1
domain/en/blog/post1
domain/es/blog/post1
domain/fr/blog/post1
OPTION 2
domain/blog_en/post1
domain/blog_es/post1
domain/blog_fr/post1
Last question. For the rest of the 17 languages of my domain, can I put a link the english blog or is not recommended because maybe too many pages will be linking to the blog?
Thank you
-
Thanks a lot Jane
-
Hi Eduardo,
Ah - I understand. I don't see this as being a problem - many internal links like this have many thousands of links pointing to them internally and Google understands that this is the nature of internal linking. If you crawl a few other larger sites, including this one, with a service like ScreamingFrog (you'd need the paid version to see the full site crawl), you'll see that resources like this blog are linked to thousands of times, since there are thousands of blog posts from years ago, articles, tool pages, indexed Q&A pages etc.
Cheers,
Jane
-
I jane
Thank you for your answer. I will put the hreflang tag for each post created.
I am saying that for the german language (for which I won't have a blog in german) I will link it to the english, so to: domain/en/blog. And the same for each of the language for which I won't have a blog. For example:
domain/it/ will have a link to domain/en/blog
domain/ja/ will have a link to domain/en/blog
domain/nl/ will have a link to domain/en/blog
etc..
I am a bit afraid to do that because as I said before, among my 20 languages, only 3 languages will have their own blog while the rest of languages will link to the english blog.
I have other 17 languages on the same domain with about 190 pages / language, so if I put on the main navigation menu (header) a link to the english blog this means that I will create 3230 internal links the home page of the english blog. I don't know maybe it is too much and I should leave the rest of 17 languages without blog.
What do you think?
-
Hi Eduardo,
The use of the hreflang tag, also called the rel="alternate" tag, is perfect for what you are trying to do. This post talks about how the tag works and suggests various URL structures that work best.
Another good resource about the tag is here.
Regarding the links to the blog, are you saying that there will be a link to domain/de/blog/, even if you do not have a German blog, linked to from the German section of the site?
-
Hi andy
I already have a drop down menu to change to any of the 20 languages. What I plan to to for the rest of 17 languages which won't have a specific blog (because I don't have 20 native speakers) is to add to the main navigation menu a direct link to the english blog home page like this:
Home | Products | About | Media | Blog | Store
Of course, as the link to the english blog will be on the main menu of each language, it will create the same amount of internal links than the number of pages per language.
is it ok?
-
Hi Eduardo,
I would go with option 1. It is the structure most tend to use, although it is really about which makes more sense. Make use of the HREFLANG tag to add some clarification to these.
As per the last part of the the question, are you planning on using a language drop down at the top of the page or add a link from every post in every language back to the English blog?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitemap For Static Content And Blog
We'll be uploading a sitemap to google search console for a new site. We have ~70-80 static pages that don't really chance much (some may change as we modify a couple pages over the course of the year). But we have a separate blog on the site which we will be adding content to frequently. How can I set up the sitemap to make sure that "future" blog posts will get picked up and indexed. I used a sitemap generator and it picked up the first blog post that's on the site, but am wondering what happens with future ones? I don't want to resubmit a new sitemap each time that has a link to a new blog post we posted.
Technical SEO | | vikasnwu0 -
URL structure
Hello Guys, Quick Question regarding URL strucutre One of our client is an hotel chain, thye have a group site www.example.com and each property is located in a subfolder: www.example.com/example-boston.html , www.example.com/example-ny.html etc. My quesion is : where is better to place the language extension at a subfolder level?
Technical SEO | | travelclickseo
Should i go for www.example.com/en/example-ny.html or it is preferable to specify the language after the property name www.example.com/example-ny/en/accommodation.html? Thanks and Regards, Alessio0 -
What's the best Blogging platform
A year ago an SEO specialist evaluated my Wordpress site and said she had seen lower rankings for Wordpress sites--in general. We moved our site off any cms and design in html 5. Our blog, however, is still on Wordpress. I'm thinking about moving to the Ghost platform b/c I only a blog. The drawbacks are one author, no recent post lists, no meta tags. Is it worth it to move the site off Wordpress. Will it affect my rankings much if I have great content? Does anyone have experience with or opinions on Ghost?
Technical SEO | | RoxBrock0 -
Blog posts outranked for Title a String searches in content...why?
Site Pages: When I wrap a page title, or a string of several words in quotes, and GG search, my client's page shows up first. My understanding is that this shows general health of site, and acknowledgement as the original source of the content. Blog Posts: When I wrap a blog page, or post, title or string of words in quotes, and GG search, Feedblitz, Facebook, and other scraper sites appear before the blog home page, and also the actual blog post. The blog is in a separate directory. Does this suggest that the /blog/ is being penalized or demoted in any way? Does it indicate the /blog/ directory does not have authority? Both the static site pages, and the blog pages, are using rel=canonical tags. What causes this, what does it indicate, and how can I fix it? Thanks,
Technical SEO | | seagreen
Greg0 -
Multilingual Website - Sub-domain VS Sub-directory
Hi Folks - Need your advice on the pros and cons of going with a sub-domain vs a sub-directory approach for a multi lingual website. The best would be a ccTLD but that is not possible now, so I would be more interested in knowing your take on these 2 options. Though, I have gone through http://www.stateofsearch.com/international-multilingual-sites-criteria-to-establish-seo-friendly-structure/ and this somewhat vouches for a sub-directory, but what would you say'?
Technical SEO | | RanjeetP0 -
Starting a Blog and URL Structure Advice
Hello SEOmoz Community, We are going to start a blog on our website and have a slight dilemma. Our site is a .Net site and the blog platform we've chosen (BlogEngine) only allows us to use the following url structure: www.domain.com/blog/post/post-name. We've looked at other .Net blog software and this one meets all of our needs except for the ideal URL Structure. We would like to remove the /post/ directory; however have not technically found a way to do it. We wanted to get some opinions on whether or not we should just start with this URL structure and not worry about the extra directory, or work to find another solution that eliminates this extra directory. Ideally we want to keep the posts as close to the root as possible for link juice distribution, and the extra directory could get in the way. Also, if anyone has any advice on a more flexible .Net blog platform, suggestions would be greatly appreciated. We thank you so much in advance for your time and help.
Technical SEO | | All-Star-Vacation-Homes0 -
Toggle Menu's and Collapsible Nav Structure Good For SEO?
Does anyone have any insights on toggle menu's or collapsible navigation structure and if its good/bad for Search?
Technical SEO | | Your_Workshop0 -
Duplicate Title Tags On Blogs
Hello Mozzers, I have a client who has a blog and articles section on their website, due to the amount of content they have in these section they have multiples pages so it would be like.. www.bluewidgets.com/blog/p1 www.bluewidgets.com/blog/p2 www.bluewidgets.com/blog/p3 www.bluewidgets.com/blog/p4 All obvioulsy with seperate content in each blog/article posts but the meta descriptions on title tags for this p1,p2,p3,p4 and so on are all the same, is this a major issue? and if so how do I fix it?
Technical SEO | | Prestige-SEO0